Skift released The Megatrends Defining Travel in 2019 earlier in January. Through surveys, interviews, and focus group research with travelers throughout the year, Skift reveals 12 megatrends in travel and tourism.
Brands give travelers more control over their experience
The advancement of technology enables travelers to take more controls on their trips than before. It is now very common for travelers to plan their own trips through price alerts and location-based apps.
The word "co-creation" has also become another emerging buzzword for experiential products. The challenge for tourism companies is to find effective ways to engage travelers before, during, and even after they consume the experiential products.