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General Session:  The Future Challenges and Needs of the Hospitality Industry
Friday, February 17, 2023, 8:45 AM - 9:45 AM

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Matt Ryan, PhD, CMO

Chief Marketing Officer

Bots, bits, AI, and automation: The hospitality industry is at a crossroads between servicing guests and creating relationships against a backdrop of rapidly rising cost structures and financial pressures.   Together we will explore recent trends in hospitality, and those that are evolving with guest expectations (and maybe a few that are not).

Matt Ryan, PhD, CMO

Matt Ryan joined Boyd Gaming as Chief Marketing Officer in March 2017, bringing more that 20 years of data-driven strategic marketing, finance, and technology leadership experience in hospitality. In his current role he leads data strategies initiatives, loyalty program, hotel revenue management, digital platforms, social and traditional media efforts, design studio, as well as promotions programming for the organization’s 29 casino and resort properties across the United States. Matt has balanced his career with a passion for learning.  After earning a Bachelor of Science in Management from Clemson University, he went on to earn a Master of Business Administration from Tulane University, a Master of Information Engineering from Southern Methodist University, and a PhD in Hospitality Administration from University of Nevada-Las Vegas where he continues to guest lecture and teach. 

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